PM David Cameron defends bread price ignorance and plugs local miller

Prime Minister David Cameron plugs local flour Cotswold Crunch

Prime Minister David Cameron plugs local flour Cotswold Crunch

A West Country miller got a plug from the Prime Minister David Cameron during a radio interview defended his ignorance of the price of budget supermarket bread.

The Prime Minister said he prefers to bake his children healthy home-made granary loaves made with local flour, Cotswold Crunch milled by FWP Matthews Ltd.

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‘How much is a value loaf? I don’t know… I’ve got a £100 breadmaker at home’: Cameron struggles in cost-of-living radio quiz (but he did manage to plug posh Cotswolds flour)

Kitchen cabinet: Mr Cameron has often boasted of his culinary skills, including being pictured making a fruit salad in the kitchen of his constituency home near when leader of the opposition

Kitchen cabinet: Mr Cameron has often boasted of his culinary skills, including being pictured making a fruit salad in the kitchen of his constituency home near when leader of the opposition

David Cameron today admitted he did not know how much a value sliced loaf costs in supermarkets – because he makes his own using a breadmaker.

He struggled to identify a 47p budget loaf, instead promoting artisan bread flour made in the Cotswolds.

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NEW! from FWP Matthew Ltd.
Complete Bread Mixes – just add water!

Recognising the recent surge in enthusiasm for home baking, these mixes represent a great opportunity for anyone to fulfil their desire to produce wholesome bread at home, with the convenience of purchasing all the ingredients in one bag.

Classical Eight Grain Bread Mix
Traditional Farmhouse Wholemeal Bread Mix
Traditional Bakers White Bread Mix
Cotswold Malted Crunch Bread Mix
Organic Traditional Bakers White Bread Mix
Organic Traditional Farmhouse Wholemeal Bread Mix

NEW! From FWP Matthews Ltd - Complete Bread Mixes, just add water.

Packed in 500g and in outers of 10. Please contact us for a wholesale price.

Pizza Flour
Also recognising the demand for high quality Italian pizza flour we have launched our own brand which is suitable for all pizza types. Available in 16kg.

New Shop

We have been selling flour direct from the mill over the years but have decided to open up a purpose built retail area. It will stock the complete range of Matthews flours as well as more niche products such as gluten free, kamut and spelt flours. Alongside this will be interesting ingredients and items. It is planned to be ready for business on the 1st July. Please call in if you are in the area.